Disclaimer

Disclaimer for SanSarGo

If you require any more information or have any questions about our site's disclaimer, please feel free to contact us by email at Contact.

Disclaimers for http://sansargo.blogspot.com/:

All the information on this website is published in good faith and for general information purpose only. http://sansargo.blogspot.com/ does not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information you find on this website (http://sansargo.blogspot.com/), is strictly at your own risk. http://sansargo.blogspot.com/ will not be liable for any losses and/or damages in connection with the use of our website.

From our website, you can visit other websites by following hyperlinks to such external sites. While we strive to provide only quality links to useful and ethical websites, we have no control over the content and nature of these sites. These links to other websites do not imply a recommendation for all the content found on these sites. Site owners and content may change without notice and may occur before we have the opportunity to remove a link which may have gone 'bad'.

Please be also aware that when you leave our website, other sites may have different privacy policies and terms which are beyond our control. Please be sure to check the Privacy Policies of these sites as well as their "Terms of Service" before engaging in any business or uploading any information.

Consent

By using our website, you hereby consent to our disclaimer and agree to its terms.

Update

This site disclaimer was last updated on: Thursday, June 4th, 2015
· Should we update, amend or make any changes to this document, those changes will be prominently posted here.

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Term Of Services

Terms of Service for SanSarGo

If you require any more information or have any questions about our Terms of Service, please feel free to contact us by email at Contact Us.

Introduction

These terms and conditions govern your use of this website; by using this website, you accept these terms and conditions in full and without reservation. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use this website.

You must be at least 18 [eighteen] years of age to use this website. By using this website and by agreeing to these terms and conditions, you warrant and represent that you are at least 18 years of age.

License to use website

Unless otherwise stated, http://sansargo.blogspot.com/ and/or its licensors own the intellectual property rights published on this website and materials used on http://sansargo.blogspot.com/. Subject to the license below, all these intellectual property rights are reserved.

You may view, download for caching purposes only, and print pages, files or other content from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions.

You must not:

• republish material from this website in neither print nor digital media or documents (including republication on another website);
• sell, rent or sub-license material from the website;
• show any material from the website in public;
• reproduce, duplicate, copy or otherwise exploit material on this website for a commercial purpose;
• edit or otherwise modify any material on the website;
• redistribute material from this website - except for content specifically and expressly made available for redistribution; or
• republish or reproduce any part of this website through the use of iframes or screenscrapers.

Where content is specifically made available for redistribution, it may only be redistributed within your organisation.

Acceptable use

You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of http://sansargo.blogspot.com/ or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

You must not use this website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.

You must not conduct any systematic or automated data collection activities on or in relation to this website without http://sansargo.blogspot.com/'s express written consent.
This includes:

• scraping
• data mining
• data extraction
• data harvesting
• 'framing' (iframes)
• Article 'Spinning'

You must not use this website or any part of it to transmit or send unsolicited commercial communications.

You must not use this website for any purposes related to marketing without the express written consent of http://sansargo.blogspot.com/.

Restricted access

Access to certain areas of this website is restricted. http://sansargo.blogspot.com/ reserves the right to restrict access to certain areas of this website, or at our discretion, this entire website. http://sansargo.blogspot.com/ may change or modify this policy without notice.

If http://sansargo.blogspot.com/ provides you with a user ID and password to enable you to access restricted areas of this website or other content or services, you must ensure that the user ID and password are kept confidential. You alone are responsible for your password and user ID security..

http://sansargo.blogspot.com/ may disable your user ID and password at http://sansargo.blogspot.com/'s sole discretion without notice or explanation.

User content

In these terms and conditions, “your user content” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to this website, for whatever purpose.

You grant to http://sansargo.blogspot.com/ a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media. You also grant to http://sansargo.blogspot.com/ the right to sub-license these rights, and the right to bring an action for infringement of these rights.

Your user content must not be illegal or unlawful, must not infringe any third party's legal rights, and must not be capable of giving rise to legal action whether against you or http://sansargo.blogspot.com/ or a third party (in each case under any applicable law).

You must not submit any user content to the website that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.

http://sansargo.blogspot.com/ reserves the right to edit or remove any material submitted to this website, or stored on the servers of http://sansargo.blogspot.com/, or hosted or published upon this website.

http://sansargo.blogspot.com/'s rights under these terms and conditions in relation to user content, http://sansargo.blogspot.com/ does not undertake to monitor the submission of such content to, or the publication of such content on, this website.

No warranties

This website is provided “as is” without any representations or warranties, express or implied. http://sansargo.blogspot.com/ makes no representations or warranties in relation to this website or the information and materials provided on this website.

Without prejudice to the generality of the foregoing paragraph, http://sansargo.blogspot.com/ does not warrant that:

• this website will be constantly available, or available at all; or
• the information on this website is complete, true, accurate or non-misleading.

Nothing on this website constitutes, or is meant to constitute, advice of any kind. If you require advice in relation to any legal, financial or medical matter you should consult an appropriate professional.

Limitations of liability

http://sansargo.blogspot.com/ will not be liable to you (whether under the law of contact, the law of torts or otherwise) in relation to the contents of, or use of, or otherwise in connection with, this website:

• to the extent that the website is provided free-of-charge, for any direct loss;
• for any indirect, special or consequential loss; or
• for any business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships, loss of reputation or goodwill, or loss or corruption of information or data.

These limitations of liability apply even if http://sansargo.blogspot.com/ has been expressly advised of the potential loss.

Exceptions

Nothing in this website disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude or limit; and nothing in this website disclaimer will exclude or limit the liability of SanSar Go in respect of any:

• death or personal injury caused by the negligence of http://sansargo.blogspot.com/ or its agents, employees or shareholders/owners;
• fraud or fraudulent misrepresentation on the part of http://sansargo.blogspot.com/; or
• matter which it would be illegal or unlawful for http://sansargo.blogspot.com/ to exclude or limit, or to attempt or purport to exclude or limit, its liability.

Reasonableness

By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable.

If you do not think they are reasonable, you must not use this website.

Other parties

You accept that, as a limited liability entity, http://sansargo.blogspot.com/ has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against http://sansargo.blogspot.com/'s officers or employees in respect of any losses you suffer in connection with the website.

Without prejudice to the foregoing paragraph, you agree that the limitations of warranties and liability set out in this website disclaimer will protect http://sansargo.blogspot.com/'s officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as http://sansargo.blogspot.com/.

Unenforceable provisions

If any provision of this website disclaimer is, or is found to be, unenforceable under applicable law, that will not affect the enforceability of the other provisions of this website disclaimer.

Indemnity

You hereby indemnify http://sansargo.blogspot.com/ and undertake to keep http://sansargo.blogspot.com/ indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by http://sansargo.blogspot.com/ to a third party in settlement of a claim or dispute on the advice of http://sansargo.blogspot.com/'s legal advisers) incurred or suffered by http://sansargo.blogspot.com/ arising out of any breach by you of any provision of these terms and conditions, or arising out of any claim that you have breached any provision of these terms and conditions.

Breaches of these terms and conditions

Without prejudice to http://sansargo.blogspot.com/'s other rights under these terms and conditions, if you breach these terms and conditions in any way, http://sansargo.blogspot.com/ may take such action as http://sansargo.blogspot.com/ deems appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.

Variation

http://sansargo.blogspot.com/ may revise these terms and conditions from time-to-time. Revised terms and conditions will apply to the use of this website from the date of the publication of the revised terms and conditions on this website. Please check this page regularly to ensure you are familiar with the current version.

Assignment

http://sansargo.blogspot.com/ may transfer, sub-contract or otherwise deal with http://sansargo.blogspot.com/'s rights and/or obligations under these terms and conditions without notifying you or obtaining your consent.

You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms and conditions.

Severability

If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

Entire agreement

These terms and conditions, together with http://sansargo.blogspot.com/'s Privacy Policy constitute the entire agreement between you and http://sansargo.blogspot.com/ in relation to your use of this website, and supersede all previous agreements in respect of your use of this website.

Law and jurisdiction

These terms and conditions will be governed by and construed in accordance with the laws of NEVADA, USA, and any disputes relating to these terms and conditions will be subject to the exclusive jurisdiction of the courts of NEVADA, USA.

About these website Terms of Service

We created these website terms and conditions using the TOS/T&C generator available from Privacy Policy Online.

http://sansargo.blogspot.com/'s details

The full name of http://sansargo.blogspot.com/ is SanSar Go.

You can contact http://sansargo.blogspot.com/ by email at our email address link at the top of this Terms of Service document.

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Privacy Policy

Privacy Policy for SanSarGo

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at Privacy.

At http://sansargo.blogspot.com/ we consider the privacy of our visitors to be extremely important. This privacy policy document describes in detail the types of personal information is collected and recorded by http://sansargo.blogspot.com/ and how we use it.

Log Files
Like many other Web sites, http://sansargo.blogspot.com/ makes use of log files. These files merely logs visitors to the site - usually a standard procedure for hosting companies and a part of hosting services's analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user's movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons
http://sansargo.blogspot.com/ does not use cookies.

DoubleClick DART Cookie
→ Google, as a third party vendor, uses cookies to serve ads on http://sansargo.blogspot.com/.
→ Google's use of the DART cookie enables it to serve ads to our site's visitors based upon their visit to http://sansargo.blogspot.com/ and other sites on the Internet.
→ Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - http://www.google.com/privacy_ads.html

Our Advertising Partners
Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include .......

While each of these advertising partners has their own Privacy Policy for their site, an updated and hyperlinked resource is maintained here: Privacy Policies.
You may consult this listing to find the privacy policy for each of the advertising partners of http://sansargo.blogspot.com/.

These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on http://sansargo.blogspot.com/ and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site's third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site.

http://sansargo.blogspot.com/ has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies
You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. http://sansargo.blogspot.com/'s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. You may find a comprehensive listing of these privacy policies and their links here: Privacy Policy Links.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites. What Are Cookies?

Children's Information
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity. http://sansargo.blogspot.com/ does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that http://sansargo.blogspot.com/ has in its database the personally-identifiable information of a child under the age of 13, please contact us immediately (using the contact in the first paragraph) and we will use our best efforts to promptly remove such information from our records.

Online Privacy Policy Only
This privacy policy applies only to our online activities and is valid for visitors to our website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this website.

Consent
By using our website, you hereby consent to our privacy policy and agree to its terms.

Update
This Privacy Policy was last updated on: Thursday, June 4th, 2015.
Should we update, amend or make any changes to our privacy policy, those changes will be posted here.

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To Buy? Or To Build? … That Is The Question!

So, you have identified a need in your business for which you believe would be a great candidate for a software solution.

Now the question is …

Do you “run off” and engage (one or more) developers to build this software system(s) for you?

And/or …

Do you “run off” to the “nearest” and/or your favorite on-/off-line software store and buy a commercial-off-the-shelf (COTS) package solution, and if so which one?, to meet these business needs?

Which one of these alternatives is the most efficient and (overall) cost effective solution to satisfy your business needs as soon as possible?

That is “The Question”!, To Buy? or To Build?, isn’t it?

Getting the answer to this question is actually not nearly as difficult as you might imagine! ;)

All you need to do is execute a “Buy vs. Build” analysis and/or a Software Selection process for the type(s) of software that meet these of your business needs and chose the best, most efficient and (overall) cost effective solution, right?

The “Big Boys”, larger companies and corporations, often perform, and/or engage consultants to perform, a formal “Buy vs. Build” analysis and/or a Software Selection process on many to all of their significant software purchases.

You should execute a “Buy vs. Build” analysis and/or a Software Selection process, for any significant software purchase, before you decide whether it would be most efficient and cost effective, in the long run, to build an application “from scratch” vs. buy a COTS (commercial-off-the-shelf) package, and if so which one will best fit your current and future needs!

This may save you a significant amount of money, time, effort and *headaches* in both the short term and in the long run!

As otherwise, you may end up paying to “recreate the wheel(s)”, which really doesn’t make sense, does it?, and therefore none of us wants to do, do we?

Or …

Purchasing a package only to find that it doesn’t (and possibly can’t) meet your needs and/or the cost of modifying such a package to meet your needs is prohibitive, in which either case you will most likely “scrap” this package (now a.k.a. “shelfware”), you just bought and paid for, and pick or build another one and possibly repeat this whole (costly) cycle again, you know?

We will not have the luxury of going into detail on either how to perform a formal “Buy vs. Build” analysis, as this would require extensive discussions of how to define, analyze and estimate software development projects for which there are many books on these subjects, and/or how to execute a formal Software Selection process, as this is a topic for which whole Methodologies have been developed and are used (I know, as I assisted in the initial development and used just such a Software Selection Methodology for one of the largest global software and services corporations ;)).

We will, however, in this article, attempt to outline some of the factors that you should consider when performing your own “Buy vs. Build” analysis and/or Software Selection process(es) for yourself.

Firstly, in either case you will need to define (and prioritize) your requirements / selection criteria such that you may evaluate how each of these “Buy vs. Build” alternatives will meet your immediate and long-term business needs, right?

Further, throughout these processes, you will want to insure that you compare these options in terms of “apples to apples”, you know?

Therefore, I would recommend that you compare both(/all) of these options in terms (of the “Total cost of ownership”) including the total time and cost to get the application into production and/or market and the total cost of supporting and maintaining the application for its expected lifespan.

The “formality” with which you execute these processes should be proportionate to your investment (in terms of the long-term / “Total cost of ownership”) in the application and its criticality in your business.

First, let us consider the “Build” option.

Some of the advantages of the “Build” option include:

1) You get an application specifically developed to satisfy your business requirements/needs and designed to fit your specific business processes.

2) It is more likely that you will be able to adapt your software system(s) to changes in your business needs and/or processes, as you would either presumably have the application source code and/or access to the original developers of it, right?

3) You may develop your new application(s) to interface and “play nicely” with the other software in your overall application architecture.

Some of the disadvantages of the “Build” option include:

1) The typical project duration from conception to production(/market), through the complete software development life cycle, for a custom developed application may be significantly longer than that for implementing a package solution.

2) The initial development costs of producing the first release(s) of your application(s), including the associated documentation and training materials, are typically higher than those for purchasing a package solution.

Briefly here are just a few of the additional factors that, IMHO (in my humble opinion), you may wish to consider in determining whether or not it is best to “Build” an application “from scratch”, including:

1) In addition to the estimated “coding” time and cost, make sure you also consider all of the time and possible costs to complete the definition, analysis and design phases, prior to “coding”, and the subsequent testing and implementation phases required to complete the overall software development life cycle for you application.

2) Are you planning to manage the project, and project team(s), yourself? And/or are you planning to “outsource” part to all of the management of your project? What are the costs in terms of time, effort and money for each of these alternatives? Which of these alternatives has the minimum risks to the successful completion of your application development project?, These are *important* considerations as failing to complete the development of your application(s) may make pursuing this option very costly!

3) What are the costs – time, effort and/or money – to also develop the documentation and training (if applicable) for your application(s)?

4) How do you plan to support the developed application(s)? By training “in house” staff to support it? And/or engaging external developers and/or support staff?

5) How do you plan to handle maintenance on this new application(s)? Do you have the source code? Do you plan to handle future maintenance yourself / “in house”? and/or Are you going to engage the original development team (assuming they are willing and available) to make any future additions and/or changes to your system(s)? If so have you negotiated / “locked in” a rate for these future maintenance efforts?

Etc. Etc.

Now, let us look at the “Buy” option.

Some of the advantages of the “Buy” option include:

1) The time to get a package solution implemented such that you may start using it and reaping the corresponding benefits for your business is typically quicker than that for building the application “from scratch”.

2) The initial purchase price of a software package, although it may be considerable, is often less than the (initial) custom development costs.

3) The software vendor may deliver regular maintenance upgrades to the software package, including a number of “bug fixes” and/or enhancements, which you may receive for a “fixed maintenance fee” such that you do not have to bear the costs of all these “bug fixes” and enhancements alone.

Some of the disadvantages of the “Buy” option include:

1) A COTS package may not satisfy all your business requirements/needs and may not fit your specific business processes well “out of the box”. The software vendor may or may not be willing and able to modify the package to better fit your business requirements and/or processes and even if so, this may be costly.

2) A software package may be less able to quickly adapt to changes in your business needs and/or processes. You may have to wait for the vendor’s next maintenance release to get the changes you want, or you may have to pay the vendor to make these changes specifically just for you and wait for them, or they may not be willing (and/or able) to make these changes to their software package for you at all.

Briefly here are also just a few of the additional factors that, IMHO, you may want to consider in evaluating / selecting a package solution(s), as part of your “Buy options”, including:

1) What is the additional time and cost, if it is even possible / an option, to modify the package to satisfy your current requirements/needs? A “general rule of thumb” I have used over the years is that … If you have to modify 50 r more of the “code” to make it meet your needs, then you are probably better off re-writing it “from scratch”, you know?

2) Is it maintainable?
Meaning, will you, the vendor, and/or developers you engage be able to modify the package to meet any changes in your current and/or future requirements/needs? If not, then this package may become “shelfware” should your needs change at some point, you know?

3) How well does it integrate and/or “play well” with the other applications in your overall application architecture?
If it does not “interface nicely” with other applications in your overall application architecture and it will need to, then you may find that you will need to have these interfaces custom developed. Therefore, you should also consider the development of these interfaces in the “Total cost of ownership” of this package, right?

4) What kinds of documentation, training and support are available? And how good are they? Bottom line … a package you and/or your staff can’t use isn’t worth much now is it?

Etc. Etc.

Granted, again, there is a lot more to both a good formal “Buy vs. Build” analysis and/or Software Selection process, as discussed above, but …

Once you have narrowed it down to the top “scoring” candidate COTS software packages from your Software Selection process, this along with your assessment of the advantages, disadvantages and costs of the “Buy” vs. the “Build” alternative, as discussed above, will allow you to make a good informed decision about which solution is better for you and your business, namely to “Build” or “Buy”, in this case, right?

I hope that the discussions herein will at least help everyone see the value (and potential time, effort and money savings) of performing a “Buy vs. Build” analysis and/or a Software Selection process “up front” vs. ending up with something that either doesn’t meet your (short- and/or long-term) needs and/or is too costly to maintain.

If you have any further questions regarding and/or would like further assistance with any of this, please feel free to contact us via the contact information available below.

I hope this all helps you all and Have a Great Day! :)

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What Is A Server

For those of you who don’t really understand where or how your web page is sitting on your hosting sever, this is a basic over view of how it works.

A server is basically hardware and software and protocol. We will go over these three basics of your hosting server.

• Server hardware.

Server hardware is so similar to your old PC hardware that the price of server hardware has come down considerably. Down enough that it’s tempting for a lot of us to host our own server. But that’s a whole different article. All a server is:

• Very fast processor.
• A large amount of RAM.
• A vast amount of Disk Space.
• Connection to a T1 line (access to the outside world).

The hardware is housed in very large office buildings. There are many racks of servers filling these climate controlled rooms. Most of the server host brag of their 99 r better uptime. This is very impressive and another reason to use a server host. How often have you re-booted your PC in the past?

• Software. (Operating system)

There different operating systems on the market. Most likely the software on your server is running Apache on Linux, an open source product. Servers need to be secured and an open source application is more likely to be less buggy and more secure then their larger competitor Microsoft.

These servers use an interface for you to access and configure them, a control panel. Some control panels are more complicated then others. Depending how technical you are, this is a point of concern when picking a server host.

• Protocol. (FTP)
To get your page on the server you need to FTP (file transfer protocol). FTP is a client (you) server application. If you created your page on your desk top, obviously to share it you would need to get it on your server. It’s also used to transfer files between your own pc to someone else’s computer.

This is a very simplistic overview of what a server host is, but I hope it will give you a basic idea how it works.

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SEO Content Distribution Linking For Newbies

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Newbie Myth 1: The "Duplicate content penalty."

Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified?

* If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as

Reuters and the Associated Press.

* Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.

* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.

True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the "duplicate" pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site's other pages.

The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.

Newbie Myth 2: The goal is to get in article clearinghouse websites.

There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.

Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites--not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus).

Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It's not a small amount of work. But there's no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you've written.

Myth 3: Any content will do.

Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high - quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you'll be handicapping yourself from the start.

Myth 4: Distributing content is easy. Just hit "send."

Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.

This is essentially a four-step process.

1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.

It's a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you'll lower the maximum number of links you can hope to get.

For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.

2. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won't appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.

3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimes the refinement is just a "find and replace" of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed.

4. Once you've identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.

In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it's not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.

About the author:
Joel Walsh is the owner of UpMarket Content, offering a fully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: http://upmarketcontent.com/website-promotion-package.htm[requested HTML anchor/link text: website promotion content distribution]

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